To All Our Valued Customers:

The State of Wisconsin Emergency Order #12 “SAFER AT HOME” released on March 25, 2020 classifies Heiser Automotive Group as an ESSENTIAL BUSINESS.

Heiser Automotive Group has proudly been in business for over 100 years serving our local community’s vehicle needs. As you can imagine, with over a century of having our doors opens, we have seen many uncertain times in history. But we always came through it together.

Our generations of customers are the most important part of Heiser Automotive’s long story. And in this challenging time now, we stand with our community to serve you once again.

Heiser Automotive Group will remain open for business and is here for everyone’s transportation and servicing needs. This includes recalls.


Your peace of mind during these uncertain times is our top priority. Our team at Heiser wants everyone to stay safe. That is why it is important for Heiser to offer options. You can consider our Sales and Service Online process from the safety of your home. It all starts at and ends with home delivery service. OR while supplies last, we will supply a 3-Layer Disposable face mask to customers when entering our dealerships.  

Heiser will continue to monitor guidelines given to us from federal, state and local agencies. 

Our organization has taken the following precautions to keep our customers and staff healthy:

   • All stores are cleaned and sanitized daily. Along with continuously cleaning high touch areas such as: vehicles inventory, in-service customer vehicles, restrooms and customer/employee command areas
   • Social Distancing between employees and our guests 
   • Our staff is using technology to limit in-person meetings
   • Established an “Online” Sales, Service and Body Shop process on our websites. Our Guests can choose to never leave their home 
   • Set up in-store appointments  
   • Pick and Delivery 
   • Monitoring our staff to assure they stay healthy   

Visit any of our websites below and follow prompts to start everything online or call any of our dealerships and we will be happy to help you. It really is that easy!

Our Heiser Sites:
Heiser Toyota
Heiser Ford
Heiser Lincoln
Heiser Chevrolet
Heiser Chevrolet of West Bend
Heiser Cadillac
Heiser Collision Center
Heiser’s Quick Lane

Thank you for trusting Heiser to be your automotive dealer of choice during this challenging period.     

Kindest Regards, 

Mary Ann Scaffidi
Heiser Automotive Group




Heiser Automotive Group renews 2020 Sponsorship of Positively Milwaukee

Milwaukee, WI – April, 24, 2020 – Heiser Automotive Group announced today that it will continue its exclusive sponsorship of Positively Milwaukee on TMJ4 for the third year in a row. 

Positively Milwaukee highlights inspirational stories of people, places and events throughout Southeast Wisconsin. The weekly segments air every Friday 5:00 p.m., Saturday mornings between 5:00 a.m. - 7:00 a.m. and a 30-minute program 9:00 a.m. Sundays.

Carole Meekins, Host of Positively Milwaukee shares, “Positively Milwaukee is like a sunny spring day. It just makes you feel better. I look for stories that move you, touch you or give you hope. Ultimately, I just want to make people smile. It is a salute to local heroes often overlooked. I am so thankful for Heiser's support of Positively Milwaukee over the years. I had the good fortune to work with Heiser CEO Mary Ann Scaffidi on a Positively Milwaukee piece where Heiser donated thousands of dollars to help families whose lives had been shattered by careless people who texted while driving. I could immediately sense she was an authentic person with a kind heart."

According to Mary Ann Scaffidi CEO, “Heiser has been in business for over a century during great times and very difficult times. But no matter the decade, my family and the Heiser team have always sought out to acknowledge the local heroes that make our community a better place to live. Heiser is proud to sponsor Positively Milwaukee for the third year in a row because our organization's values align with such a unique program that highlights and rewards the very best of Southeastern Wisconsin.”

About Heiser Automotive Group
Founded in 1917, Heiser Automotive Group represents over 100 years of being a trusted, family-owned business focused on serving the local community. Heiser is an award-winning, full-service dealer group to shop for a vehicle in person or online with home delivery in the Greater Milwaukee and Washington County areas. Not only does Heiser Automotive have a fantastic selection with more than 800 new vehicles and 300 used vehicles from all locations, our stores also offer straightforward, transparent prices with the excellent customer service patrons deserve whether for automotive sales, maintenance, or parts. 

About TMJ4 and Scripps
TMJ4 is Milwaukee’s NBC affiliate. Scripps The E.W. Scripps Company (NASDAQ: SSP) advances understanding of the world through journalism. As the nation’s fourth-largest independent TV station owner, Scripps operates 60 television stations in 42 markets. Scripps empowers the next generation of news consumers with its multiplatform news network Newsy and reaches growing audiences through broadcast networks including Bounce and Court TV. Shaping the future of storytelling through digital audio, Scripps owns top podcast company Stitcher and Triton, the global leader in technology and measurement services. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way."


Heiser Toyota receives 2020 CarGurus Top Rated Dealer Award for Excellence in Customer Experience

Milwaukee, WI – March, 12, 2020 – Heiser Toyota today announced that it has received the honor of being named a 2020 CarGurus Top Rated Dealer. The CarGurus Top Rated Dealer awards are given to car dealerships that have received the highest average review ratings from shoppers who have submitted dealership reviews on the CarGurus platform. CarGurus uses verified dealership ratings along with other factors like pricing analytics to help shoppers search for a great deal on a vehicle.

“We are thrilled to recognize Heiser Toyota as a 2020 Top Rated Dealer,” Ashley Karr, Vice President of B2B Marketing at CarGurus. “Customer reviews are at the core of CarGurus’ transparent shopping experience, and is a part of why shoppers have come to trust us. The Top Rated Dealer program gives dealerships like Heiser Toyota the opportunity to showcase their customer service excellence, and we applaud their high standards.”

“Heiser Automotive Group believes that providing excellent customer service is central to our business, and we are honored to be named a CarGurus Top Rated Dealer in 2020,” said Mary Ann Scaffidi, CEO. We look forward to maintaining and developing trusted relationships with both our current and future customers, and we will strive to provide this same level of excellence in the years to come.”

CarGurus invites shoppers to review and rate dealerships with whom they have interacted during their car shopping experience on the CarGurus platform. Dealer ratings and reviews are visible to the public on the site, and they are also factored in the algorithm that CarGurus uses to rank search results for shoppers. 

About Heiser Automotive Group
Founded in 1917, Heiser Automotive Group represents over 100 years of being a trusted, family-owned business focused on serving the local community. Heiser Toyota is an award-winning, full-service dealer to shop for a vehicle in the Greater Milwaukee Area. Not only does Heiser Toyota have a fantastic selection with more than 200 new Toyotas and 500 used vehicles from all Heiser locations, the store also offers straightforward, transparent prices with the excellent customer service patrons deserve whether for sales, maintenance or parts.  Visit us at: